The first thing tackled was the frequent amount of videos containing rockers performing with a high amount of energy trying to exert their song through their movement. Many artists from AC/DC, Bon Jovi and even, most suited to us, the Kings of Leon. Their videos consists heavily of extreme rock playing which at times is over the top. However Kings of Leon are also mellow at times, as is the video for On Call. We wanted something in-between as they aren't so much as rockers when compared to AC/DC with their high energy and constant need for riffs containing power-chords as well as guitar solo's consisting for more then 1 minute in total.
As you can see from the picture above the costumes for the video of rock are mainly casual. Theres no sense of extremity which is found in artists such as David Bowie which also means theres not much use of make-up as normally associated with rock due to artists like him and ones such as KISS. We therefor decided to scrap the idea of extremity but not completely as we still wanted the sense of our video having its own kind of style and look. So our compromise was for one to wear casual clothes and the other to look more vintage and 80's rock. So we get to the point where we begin looking like The Rolling Stones. Casual rockers on many occasions with a mix of what can be classified as extreme fashion which is at the same time casual and people dressed, as what can be classified, as normal.
The way the video is edited is a tricky one in the rock genre. Theres a lot of focus on many rock bands from AC/DC, Aerosmith and even The Stone Roses. However many of those artists and other huge bands like Metallica don't bother in the publicity of music videos at times and would rather focus on telling a narrative. So, torn between some of the biggest rock stars of all time and ones that make a good point within the rock genre we settled on both again. We have some extreme parts and many relaxed moments too. The editing is full of transitions, mainly inspired by Kings of Leon - Molly's Chamber. That video can be seen above.
As you can see from the picture above the costumes for the video of rock are mainly casual. Theres no sense of extremity which is found in artists such as David Bowie which also means theres not much use of make-up as normally associated with rock due to artists like him and ones such as KISS. We therefor decided to scrap the idea of extremity but not completely as we still wanted the sense of our video having its own kind of style and look. So our compromise was for one to wear casual clothes and the other to look more vintage and 80's rock. So we get to the point where we begin looking like The Rolling Stones. Casual rockers on many occasions with a mix of what can be classified as extreme fashion which is at the same time casual and people dressed, as what can be classified, as normal.
The way the video is edited is a tricky one in the rock genre. Theres a lot of focus on many rock bands from AC/DC, Aerosmith and even The Stone Roses. However many of those artists and other huge bands like Metallica don't bother in the publicity of music videos at times and would rather focus on telling a narrative. So, torn between some of the biggest rock stars of all time and ones that make a good point within the rock genre we settled on both again. We have some extreme parts and many relaxed moments too. The editing is full of transitions, mainly inspired by Kings of Leon - Molly's Chamber. That video can be seen above.
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