The Prodigy’s Invaders Must Die was released too much anticipation on the 18th of February 2009.
The most eye catching aspect of this CD cover is definitely the image of what seems to be the ‘invaders’ spacecraft landing in a field full of spectators. This is effective because it is actually linked with the title of the album and their strange, unique electronic music genre could be seen as alien like.
Although the band are very famous, from tracks like ‘fire starter’ and ‘smack my b!tch up’, they are definitely not pop, which would be the reason for the lack of face recognition of the band members. This is to put emphasis on their production skills.
The image is electronically produced and edited to perhaps meet the generated feel to their music. It also looks very effective; the title of the album and the band stands out like a sore thumb.
Noel Clarke (Kidulthood and Adulthood) appeared in their official music video for Invaders must die.
The Prodigy have been around since 1991. Along the way they have picked up hundreds of thousands of fans, of various generations. The CD cover isn’t complex, and doesn’t seem to be directed at specific age groups, which is perfect for the wide ranged audience they are reaching out to.
Due to their unique genre of music these fans could range from techno lovers, to rockers, to grimy drum and bass fans all the way to electro punk. Their ability to produce almost any type of music allows them to reach out to a huge range, and to suit the album cover to every audience would be difficult.
The text is sharp and aggressive. The reason for this is to match the fast moving, 'make you want to move' feel to the music they produce. Orange is also quite a vibrant, bouncy colour, to match how people might like to dance to this.
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