Original lighting
1 - We had, from a photography student, a complaint about the lighting and saturation on one of the scenes (John vomiting). This was, I quote, "Off-putting and just didn't look right". To tackle this issue was simple, we just went back into the editing suite and changed the contrast and saturation (which proved to be the biggest problem), then the brightness was increased and the dark and white spots were balanced better. The result was a cleaner shot and a basic error that was fixed thanks to the pointing out from our initial audiance feedback.
1 - We had, from a photography student, a complaint about the lighting and saturation on one of the scenes (John vomiting). This was, I quote, "Off-putting and just didn't look right". To tackle this issue was simple, we just went back into the editing suite and changed the contrast and saturation (which proved to be the biggest problem), then the brightness was increased and the dark and white spots were balanced better. The result was a cleaner shot and a basic error that was fixed thanks to the pointing out from our initial audiance feedback.
Smiles
2 - We had a few parts where there was either something getting into view of the shot or some errors of smiling, which proved to not go down well with some of our earlier audiance. To tackle this issue we simply decreased the lenght of those selected clips and at times made them darker to not be as visible. Also, a lot of cropping was needed to take out some shots that included plug-sockets and background equipment.
2 - We had a few parts where there was either something getting into view of the shot or some errors of smiling, which proved to not go down well with some of our earlier audiance. To tackle this issue we simply decreased the lenght of those selected clips and at times made them darker to not be as visible. Also, a lot of cropping was needed to take out some shots that included plug-sockets and background equipment.
Chosen Costumes
3 - Our selected costumes and performances. This was the trickiest of ones to re-do as it meant re-shooting and revamping the entire video and our dress-code. Also we had to darken some scenes and put other in black & white to make some of the costumes less obvious and try and divert the attention.
3 - Our selected costumes and performances. This was the trickiest of ones to re-do as it meant re-shooting and revamping the entire video and our dress-code. Also we had to darken some scenes and put other in black & white to make some of the costumes less obvious and try and divert the attention.
The slap
4 - The final and most common criticism was of the slap. There was nothing we could change about this during the actual shooting and we were aware before hand that it would not look convincing. The main issue, we discovered, was not the slap power of even how it was done but merely the speed. So by editing it to look faster at the exact moment her hand is swung to the moment John stumbles we managed to make it look authentic and not modified to look as if the speed was increased.
We recieved some comments that helped us understand what aspects of our music video we could improve. From our feedback we learned that our music video was very appealing towards the audience watching it and focused on what we could improve from taking in personal opinions on our video such as many audiencee's said the storyline of the music video was a bit adventurous and violent so some took a disliking to it but they said the editing and the choice of song made up for that.
From this we can bring forward that if we was going to make a production like this again we would keep the same style of editing but be on the less violent side to bring the balance to a compromise for both sides of the audience. Not only this but we will also bring a larger level of seriousity to our work and try and avoid the sniggles and chuckles that potentially could have ruined many mometns of our video. There will also be futher insight into what the audiance wants before we do such a project as simple spread from word of mouth was not sufficient, however, an earliers screening of our product will ensure that if we do make that same mistake we can correct our flaws faster and with greater effect.
4 - The final and most common criticism was of the slap. There was nothing we could change about this during the actual shooting and we were aware before hand that it would not look convincing. The main issue, we discovered, was not the slap power of even how it was done but merely the speed. So by editing it to look faster at the exact moment her hand is swung to the moment John stumbles we managed to make it look authentic and not modified to look as if the speed was increased.
We recieved some comments that helped us understand what aspects of our music video we could improve. From our feedback we learned that our music video was very appealing towards the audience watching it and focused on what we could improve from taking in personal opinions on our video such as many audiencee's said the storyline of the music video was a bit adventurous and violent so some took a disliking to it but they said the editing and the choice of song made up for that.
From this we can bring forward that if we was going to make a production like this again we would keep the same style of editing but be on the less violent side to bring the balance to a compromise for both sides of the audience. Not only this but we will also bring a larger level of seriousity to our work and try and avoid the sniggles and chuckles that potentially could have ruined many mometns of our video. There will also be futher insight into what the audiance wants before we do such a project as simple spread from word of mouth was not sufficient, however, an earliers screening of our product will ensure that if we do make that same mistake we can correct our flaws faster and with greater effect.
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