Title - On Call
Genre - Rock
We produced a linear video with typical conventions or any rock music video from the offset by implenting both a performance based as well as narrative based video with some art-house aspects to create that niche feel we intended to produce.
Locations - The locations used are representative of the typical youth/urban environment. We used Manchester City Center (a typical youth style environment) as well as various alley ways and walls too. The gritty feel is accentuated by our locations and is timid at the beginning as the video commences within the house to allow the crescendo within the video and our imagery to build as the song went on.
Lighting - At the beginning the lighting is high-key and begins the opening sequence as such. However within the performance sections the lighting was darker and low-key and this theme continued throughout unless the female lead is being shown. This is to contrast the slitting of the wrist with the nice environment and provide a strange emotional feel.
Editing - The editing begins slowly and then builds up pace. Its pretty hectic and there are a lot of overlaps and transitions to blend the romance between the two characters with the editing itself. Stop frame animation was used and had to be edited frame by frame as well as the fact it had to look fluid and co-ordinated.
Graphics / FX - The FX used consisted of filters (such as the red filter to connote the female slitting her wrist). There are various boxed pieces of video that allow the continuity of the vocals to continue yet not disrupt the actual flow of the narrative and/or performance.
Goodwins Analysis
Genre Characteristic - The genre of rock is demonstrated through many aspects from the performances of the musicianists to the focus on the guitar solo at on point. The niche look and feel to the video with all the filters and effects give it a independant look from other rock videos which is what a rock video must attempt to do. There is a lot of focus on the performers and the story is strongly based upon violence.
Close up of Artists - There are a lot of close ups of the artists within the video which is very common for a music video based upon the genre of rock. Throughout the vocalists, bass player and guitarist are all facing the camera and performing towards it so you can see there face.
Notion of Looking - There is not much objectification of woman as we intended for the woman to not look provocative as its not the kind of video and story we wanted to show. The woman is also not the cheat in the video as we didn't want to be typical in that aspect. Despite this the woman in our video is represented as a liar and emotionally unstable therefore slits her wrist.
Intertextual Reference - There is no intertextual reference within the video as we did not intend to be associated with another piece of work which is common in a rock video.
Props - The props used in this video are a vodka bottle, guitars, knife and various hats and items of clothing. The mis-en-scene is typical of the rock genre yet the vodka and the knife are not so. However we wanted to tell a violent realistic story that is a bit hyperbolic so we settled on those props due to the story we wanted to tell.
Craig Davis Analysis
Relationships Between the Lyrics and Visuals - There and not many links between the visuals and the lyrics at the time of the lyric. But there are a few that do act as a cataphoric reference to various parts of the song. For example the lyric "Im gon'brawl" does link with the fight that happens towards the end. The one visual that is linked with the lyrics at the specific point is "If you call me now baby I'd come runnin" where one of our extras begins running when the female lead needs some help.
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