In what ways does your media product use, devlop or challenge forms and conventions of real media products?

Our video was initially inspired by 'Ed Sheeran - The A-Team' and the way it shows a hard, brutal yet honest life in a way that captivates the viewer and keeps them interested in the story thats being told. The black and white feel and the gritty urban life made us want to do something similar. The song Virgin by Manchester Orchestra was also an inspiration as to how a very good rock song, one similar to that of On Call, had such an artistic music video that overlapped a variety of ideas that intertwined with each other to create an Art House music video that lends itself to a niche audience.

We use many things that are similar within our selected genre in our video. Taking into consideration Kings Of Leon - Mollys Chamber where there is a lot of focus upon the performance and effects as well as Kings Of Leon - Use Somebody that as well as shows the band performing there is also a narrative side to it that is more mellow and in your face when compared with Mollys Chamber. It is expected to see solo's on the screen if the song consists of a solo and, taking into consideration Metallica - One, which is heavily focused upon the artists there is also a heavy focus on the artistic side of the guitar playing and solo's which we wanted to get across in ours too.

Goodwins Theories

Our video does follow Goodwins Theories for a typical rock video. There are not many links to the visuals and lyrics as such but there are a few hints and pointers to a few aspects as found in some rock videos, mostly that of Green Day.

However there is a strong link between the music and the visuals as found in rock songs as its been edited to the beat and certain aspects are done to fit the tempo of the story as well as that of the performance itself.

There is also no intertextual reference and not much is found in rock videos as they attempt to be independent and avoid the main stream market which is what he have attempted to do.

The tricky one was the notion of looking. Even though not many videos in rock objectify woman as they focus more on the performers when woman are present they do make them look provocative most of the time or show them in a bad way, like in the music video Stacy's Mom by The Fountains of Wayne.

There is not as much voyeurism as there is in rock in comparison to other genres, so we kept it that way. Although some music videos, such as the one for Use Somebody, do consist of an insight into the artists lives we kept within the same style as the majority of the rock genre and decided not too.

Our video is a cross between performance based and narrative. Although most rock videos are mainly performance based a few in recent years have attempted to tell a narrative so we wanted a cross between both so as a result we did both.