How Effective Is The Combination Of Your Main product And Ancillary Texts?

Our video, magazine ad and CD cover are very alike. Not only do the compliment the same dark theme and undertone which we've tried to bring across to each of them but they also add a little something to themselves as individual products. The music video shows the performers and that stands as one of the main focal points of the video. As a result we tried to make them focal points of the magazine ad and CD cover too but didn't want to sell the performers but sell the product.

We blurred them into the background and played around with the imagery around it for the CD cover. Not only this but we also implemented the idea of being On Call with the use of the phone numbers on the CD cover to try and subliminally tell the person who sees the album what the song is about. The use of dark lettering and colors with a different amount of themes and color use helps the CD cover to sell itself with the video meaning no matter which you see first you'll kmow that the second belongs with the other.

The magazine cover was tricky as we initially took the On Call title and tried to contrast it with a hospital, like a doctor being On Call. However, we then realised that this would not make sense and be understandable when put a long side our other pieces of advertising products. Therefore we decided to keep it simple with the same tone as the CD cover and Music Video. We ended up using similar lettering and font style but bent it to make the more important information such as album name and band name stand out, the use of coloring enabled this too. We used red to connote the slitting of the wrist. However we made two ads as initially planned, one had the fight scene from the video in the background within the two performers to subliminally get across the fact there is violence involved in this product. The other has the image of an audiance to get across that we are popular despite our niche take on. We wanted to get this across to connote our rock and rebellious side as well as make a stand for what we are like on stage, like real rockers.

Overall, all three products highly compliment each other with each having the same dark tone but a different approach with some similar aspects. Although we get across the dark side and violence in each product with some subliminal messages those messages are still subliminal and not that bad or elusive. We do this by including the performers heavily in each, especially in the magazine ad and the music video. We therefore state that the performers are hardcore and out of control rather than the product, and even though the product is also the performers as well as the music, we still want that bit of rebellion in each as we are rockstars. Therefore settling on the same tone and theme was essential to get it across on each product the compliment one another.